Executive Development Programme TikTok and the Future of Marketing

Name: Executive Development Programme TikTok and the Future of Marketing
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The Executive Development Programme TikTok and the Future of Marketing is a certificate course designed to empower marketing professionals with the latest social media trends and techniques. This program emphasizes the importance of TikTok, a rapidly growing platform, in today's marketing landscape.

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AboutThisCourse

Learners will gain insights into TikTok's user behavior, ad formats, and strategies to create viral content. The course also explores the future of marketing, focusing on emerging trends and technologies. By completing this program, professionals can enhance their digital marketing skillset, increase brand visibility, and stay competitive in the ever-evolving marketing industry. This course is essential for marketing managers, digital strategists, and business owners seeking career advancement and growth in the digital era.

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CourseDetails

• TikTok Marketing Fundamentals: Understanding the TikTok platform, its user base, and unique marketing opportunities. Exploring TikTok advertising formats, targeting options, and campaign management.
• Creating Compelling TikTok Content: Developing a content strategy for TikTok, creating engaging videos, and leveraging trends and challenges. Utilizing user-generated content and influencer marketing partnerships.
• TikTok Analytics and Optimization: Measuring and analyzing TikTok marketing performance, identifying key performance indicators (KPIs), and optimizing content and campaigns for better results.
• Integrating TikTok in Multi-Channel Marketing: Aligning TikTok marketing efforts with overall marketing strategy and integrating TikTok with other social media and digital marketing channels.
• Future Trends in TikTok and Social Media Marketing: Exploring emerging trends on TikTok and other social media platforms, and their implications for future marketing strategies.
• Legal and Ethical Considerations in TikTok Marketing: Reviewing legal and ethical considerations in TikTok marketing, including data privacy, intellectual property, and influencer marketing regulations.
• Case Studies in TikTok Marketing: Examining successful TikTok marketing campaigns and identifying key takeaways and best practices.

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In the ever-evolving landscape of the UK job market, marketing roles continue to play a pivotal part in business growth and success. Among the most in-demand marketing positions, we find Digital Marketing Managers leading the charge, accounting for 22% of the market share. This is followed closely by Content Marketing Specialists, taking up 18% of the market, and SEO Specialists at 15%. As for social media, brands are increasingly recognising its value as a marketing tool, with Social Media Managers representing 14% of marketing roles in the UK. Marketing Analytics Specialists and Email Marketing Specialists each make up 10% and 9% of these positions, respectively. Influencer Marketing Managers and Growth Hackers are emerging forces in the industry, making up 8% and 4% of marketing roles, respectively. These roles demonstrate the ever-changing needs of modern businesses, as they adapt to new trends and technologies. With a keen focus on digital transformation and data-driven decision making, the Future of Marketing promises to be an exciting and dynamic space. As such, professionals looking to forge a career in marketing would be well-advised to keep abreast of these trends and invest in developing the necessary skills to thrive in this competitive landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME TIKTOK AND THE FUTURE OF MARKETING

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London School of International Business (LSIB)

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05 May 2025

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