Certificate in Hotel SEM: Impactful Insights

Name: Certificate in Hotel SEM: Impactful Insights
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The Certificate in Hotel SEM: Impactful Insights is a comprehensive course designed to equip learners with essential Search Engine Marketing (SEM) skills for the hospitality industry. This program emphasizes the importance of SEM in driving online visibility, increasing direct bookings, and improving revenue for hotels.

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AboutThisCourse

In an era where digital marketing significantly impacts business success, the demand for SEM professionals in the hotel industry is at an all-time high. This course offers learners the opportunity to gain industry-specific knowledge and skills that can propel their careers forward. Throughout the course, learners will explore key SEM strategies, including keyword research, ad copywriting, and performance tracking. They will also learn how to leverage Google Hotel Ads and Google My Business to maximize visibility. By the end of the course, learners will be equipped with the skills needed to create and manage effective hotel SEM campaigns, making them valuable assets in the competitive hospitality market.

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CourseDetails

• SEO
• Paid Advertising
• Google Analytics
• Hotel Website Optimization
• Local SEO for Hotels
• Hotel Social Media Advertising
• SEM Reporting & Analysis
• SEM Strategy for Hotels
• SEM Tools & Platforms
• Hotel Brand Protection on Search Engines

CareerPath

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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CERTIFICATE IN HOTEL SEM: IMPACTFUL INSIGHTS

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London School of International Business (LSIB)

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05 May 2025

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