Masterclass Certificate in Hotel SEM: Maximizing Online Visibility

Name: Masterclass Certificate in Hotel SEM: Maximizing Online Visibility
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The Masterclass Certificate in Hotel SEM: Maximizing Online Visibility is a comprehensive course designed to equip learners with essential skills for career advancement in the hotel and hospitality industry. This course is crucial in today's digital age, where online visibility is paramount to a hotel's success.

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AboutThisCourse

The course covers Search Engine Marketing (SEM) strategies, including Pay-Per-Click (PPC) advertising, search engine optimization (SEO), and online reputation management. Learners will gain a deep understanding of these concepts and learn how to implement them to maximize a hotel's online visibility. With the increasing demand for digital marketing skills in the hospitality industry, this course offers learners a competitive edge. It provides them with the necessary skills to drive direct bookings, increase revenue, and enhance the overall online presence of a hotel. In summary, this course is a must-take for anyone looking to advance their career in hotel SEM. It offers a comprehensive curriculum, practical skills, and industry-relevant knowledge, making it an excellent investment for current and aspiring hotel marketing professionals.

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CourseDetails

• Unit 1: Introduction to Hotel SEM & Online Visibility
• Unit 2: Keyword Research for Hotel SEM
• Unit 3: Setting Up & Optimizing Google Hotel Ads
• Unit 4: Advanced Google Ads Strategies for Hotels
• Unit 5: Hotel Metasearch Marketing: Trivago, Kayak & More
• Unit 6: Dynamic Rate Marketing & Price Comparison Sites
• Unit 7: Creating Compelling Hotel Ad Copy
• Unit 8: Tracking, Measuring & Optimizing Hotel SEM Campaigns
• Unit 9: Remarketing for Hotels: Targeted Advertising Strategies
• Unit 10: Future Trends in Hotel SEM & Digital Marketing

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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MASTERCLASS CERTIFICATE IN HOTEL SEM: MAXIMIZING ONLINE VISIBILITY

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London School of International Business (LSIB)

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05 May 2025

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