Professional Certificate in Facebook Ads for Lead Generation & Qualification

Name: Professional Certificate in Facebook Ads for Lead Generation & Qualification
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The Professional Certificate in Facebook Ads for Lead Generation & Qualification is a crucial course designed to help learners master the art of creating effective Facebook ad campaigns. This certification focuses on utilizing Facebook as a powerful lead generation tool, teaching how to create engaging ads that convert leads into qualified sales opportunities.

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AboutThisCourse

With the ever-growing importance of social media in business marketing, this certificate course addresses a high-demand industry need for professionals skilled in Facebook ad campaigns. Learners will gain essential skills in targeting, remarketing, and measuring campaign performance, making them highly valuable to potential employers. By earning this certification, learners demonstrate their expertise in Facebook ads and their ability to generate high-quality leads. This will help advance their careers, opening doors to new opportunities in marketing, advertising, and sales roles. Equip yourself with the skills to create successful Facebook ad campaigns and stay ahead of the competition in today's digital marketing landscape.

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CourseDetails

• Facebook Ads Manager Basics: Creating a Facebook Ads Manager account, understanding the interface, and navigating through Ads Manager.
• Facebook Audience Research: Identifying target audiences, creating customer avatars, and utilizing Facebook Audience Insights.
• Facebook Ad Objectives: Selecting the right ad objective for lead generation and qualification.
• Facebook Ad Formats: Exploring the different ad formats, such as single image/video, carousel, collection, and instant experience.
• Facebook Lead Generation Campaigns: Setting up a lead generation campaign, creating lead forms, and tracking campaign performance.
• Facebook Lead Qualification Techniques: Utilizing questions in lead forms, custom disqualification, and refining target audiences.
• Facebook Ad Budgeting & Bidding Strategies: Understanding ad budgeting options, bidding strategies, and campaign optimization.
• Facebook Ad Creative Best Practices: Creating compelling ad copy, images, and videos for lead generation campaigns.
• Facebook Ad Placement & Delivery: Choosing the right ad placements, optimizing ad delivery, and understanding the Facebook ad auction.
• Facebook Ad Reporting & Analysis: Analyzing ad performance, creating custom reports, and using data to improve lead generation campaigns.

CareerPath

In the UK job market, there is a rising demand for experts in Facebook Ads for lead generation and qualification. Companies are seeking professionals who can create effective ad campaigns, generate high-quality leads, and manage their sales funnels. In this section, we will discuss the roles and responsibilities of various positions related to Facebook Ads, along with salary ranges and skill requirements. ## Facebook Ads Specialist A Facebook Ads Specialist is responsible for managing and optimizing advertising campaigns on the platform to generate leads and qualify potential customers. They must have a deep understanding of Facebook's ad platform, targeting options, and best practices to achieve the best possible results. The average salary range for a Facebook Ads Specialist in the UK is £25,000 to £40,000 per year. ## Digital Marketing Manager A Digital Marketing Manager oversees an organization's digital marketing strategy, which may include Facebook Ads, email marketing, content marketing, and social media. They must have a strong understanding of various digital marketing channels and how they can be integrated to achieve specific business goals. The average salary range for a Digital Marketing Manager in the UK is £35,000 to £60,000 per year. ## Marketing Analyst A Marketing Analyst is responsible for analyzing market trends, customer behavior, and campaign performance to help inform marketing strategies. They must have strong analytical skills and be able to extract insights from data to drive decision-making. The average salary range for a Marketing Analyst in the UK is £25,000 to £40,000 per year. ## PPC Specialist A PPC Specialist manages pay-per-click advertising campaigns across various platforms, including Google Ads, Bing Ads, and Facebook Ads. They must have a deep understanding of PPC best practices, keyword research, and targeting options to create effective campaigns that generate high-quality leads. The average salary range for a PPC Specialist in the UK is £25,000 to £40,000 per year. ## SEO Specialist An SEO Specialist optimizes websites and content to improve search engine rankings and increase organic traffic. They must have a strong understanding of on-page and off-page optimization techniques, keyword research, and

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN FACEBOOK ADS FOR LEAD GENERATION & QUALIFICATION

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London School of International Business (LSIB)

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05 May 2025

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