Global Certificate in Next-Gen Hotel Digital Marketing Solutions
-- ViewingNowThe Global Certificate in Next-Gen Hotel Digital Marketing Solutions is a comprehensive course designed to meet the growing industry demand for digital marketing expertise in the hospitality sector. This course emphasizes the importance of digital marketing strategies in enhancing hotel visibility, increasing bookings, and improving customer engagement.
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โข Hotel Digital Marketing Fundamentals: Understanding the digital landscape, customer journey, and key performance indicators (KPIs) in hotel digital marketing.
โข Website Development and Optimization: Best practices for hotel website design, user experience (UX), and search engine optimization (SEO).
โข Online Travel Agencies (OTAs) & Metasearch Engines: Maximizing visibility and revenue on OTAs and metasearch platforms like Booking.com, Expedia, and Google Hotel Ads.
โข Email Marketing Automation: Leveraging data-driven strategies for guest segmentation, personalization, and automation in email campaigns.
โข Social Media Marketing: Building brand awareness, engaging with customers, and driving conversions through social media platforms.
โข Content Marketing: Developing and promoting relevant, valuable, and consistent content to attract and retain hotel guests.
โข Paid Advertising: Designing, implementing, and optimizing effective hotel advertising campaigns on Google Ads, Meta, and social media.
โข Data Analytics & Reporting: Monitoring and analyzing key metrics, drawing actionable insights, and reporting on the performance of digital marketing initiatives.
โข Emerging Technologies & Trends: Exploring artificial intelligence (AI), chatbots, voice search, and other innovations shaping the future of hotel digital marketing solutions.
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EntryRequirements
- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- NotAccreditedRecognized
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- ThreeFourHoursPerWeek
- EarlyCertificateDelivery
- OpenEnrollmentStartAnytime
- TwoThreeHoursPerWeek
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