Executive Development Programme in Hotel Marketing Technology

Name: Executive Development Programme in Hotel Marketing Technology
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Executive Development Programme in Hotel Marketing Technology: In today's digital age, technology plays a vital role in hotel marketing. This certificate course is designed to equip learners with essential skills for career advancement in this field.

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AboutThisCourse

It focuses on the importance of marketing technology in the hotel industry, addressing the increasing industry demand for professionals who can leverage technology to drive marketing strategies and revenue growth. The course covers a range of topics including digital marketing, social media, mobile technology, data analytics, and hotel-specific marketing technology platforms. Learners will gain hands-on experience with these tools and techniques, enabling them to develop and implement effective marketing strategies that drive customer engagement and revenue growth. This programme is ideal for hotel marketing professionals, hospitality managers, and other professionals looking to advance their careers in this field. By completing this course, learners will be able to demonstrate their expertise in hotel marketing technology, giving them a competitive edge in the job market and positioning them for career advancement opportunities in the hotel industry.

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CourseDetails

• Hotel Marketing Technology Overview: Understanding the latest trends and technologies in hotel marketing, including SEO, SEM, social media, email marketing, and content marketing.
• Website Design and Optimization: Best practices for creating and optimizing a hotel's website for maximum visibility and conversions, including mobile optimization and user experience (UX) design.
• Social Media Marketing: Strategies for leveraging social media platforms to increase brand awareness and engagement, drive website traffic, and generate bookings.
• Email Marketing for Hotels: Techniques for building and managing an email marketing list, creating effective campaigns, and measuring results.
• Search Engine Marketing: Strategies for improving a hotel's visibility in search engine results through paid and organic methods, including keyword research and optimization.
• Reputation Management: Best practices for monitoring and managing a hotel's online reputation, including responding to reviews and feedback.
• Data Analytics for Hotel Marketing: Understanding how to use data and analytics to measure the effectiveness of marketing campaigns, track ROI, and make data-driven decisions.
• Emerging Technologies in Hotel Marketing: Exploring new and emerging technologies in hotel marketing, such as chatbots, artificial intelligence, and virtual reality.

CareerPath

The **Executive Development Programme in Hotel Marketing Technology** focuses on the most sought-after job roles in the UK. The 3D pie chart above represents the demand for these roles in the industry. 1. **Digital Marketing Manager**: Leads digital marketing strategies to grow brand awareness, online presence, and customer engagement. Responsible for SEO, SEM, social media, and content marketing. (75) 2. **Revenue Manager**: Optimises room rates, pricing strategies, and distribution channels to maximise revenue and profitability. Analyse market trends and competitor data. (65) 3. **E-commerce Manager**: Oversees the hotel's online business presence, managing its website, booking engines, and online travel agencies (OTAs). Collaborates with digital marketing and revenue management teams. (80) 4. **CRM & Customer Loyalty Manager**: Develops and implements customer relationship management strategies to improve customer satisfaction, loyalty, and retention. Analyses customer data and feedback. (60) 5. **Data Analyst**: Analyses complex data sets, identifies trends, and generates insights to support data-driven decision making. Collaborates with other departments to improve performance and efficiency. (70) These in-demand roles offer exciting opportunities for professionals seeking to expand their expertise and grow their careers in the ever-evolving hotel marketing technology landscape in the UK.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN HOTEL MARKETING TECHNOLOGY

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London School of International Business (LSIB)

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05 May 2025

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