Executive Development Programme in Ad Technology

Name: Executive Development Programme in Ad Technology
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The Executive Development Programme in Ad Technology is a certificate course designed to empower professionals with the necessary skills to thrive in the rapidly evolving advertising industry. This program emphasizes the importance of ad technology in today's digital landscape and equips learners with essential skills for career advancement.

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AboutThisCourse

In this course, students will gain a deep understanding of ad tech, including programmatic advertising, data analytics, and campaign management. With a focus on practical application, learners will have the opportunity to work on real-world projects, gaining hands-on experience with industry-standard tools and platforms. As the demand for ad technology professionals continues to grow, this course provides a valuable opportunity for professionals to differentiate themselves in a competitive job market. By completing this program, learners will be well-positioned to take on leadership roles in ad technology and drive innovation in their organizations.

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CourseDetails

• Introduction to Ad Technology & Landscape
• Programmatic Advertising & Real-Time Bidding (RTB)
• Ad Fraud, Viewability, & Brand Safety
• Data Management Platforms (DMPs) & Audience Targeting
• Cross-Device Tracking & Multi-Channel Attribution
• Ad Creatives & Dynamic Creative Optimization (DCO)
• Ad Operations & Yield Management
• Artificial Intelligence & Machine Learning in Ad Tech
• Future Trends in Ad Technology & Industry Updates

CareerPath

The Executive Development Programme in Ad Technology features a 3D pie chart that highlights the demand for various roles in the industry. Ad Tech Engineer and Data Analyst positions account for 30% and 20% of the market, respectively, followed by Ad Operations Specialist at 25%. Product Manager and Sales Director roles occupy 15% and 10% of the market. The transparent background and 3D effect add an engaging visual element to the data representation. This program is designed to equip professionals with the necessary skills to excel in these in-demand roles.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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ComplementaryFormalQualifications

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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EXECUTIVE DEVELOPMENT PROGRAMME IN AD TECHNOLOGY

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London School of International Business (LSIB)

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05 May 2025

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