Global Certificate in Influencer Marketing and Virtual Events

Name: Global Certificate in Influencer Marketing and Virtual Events
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The Global Certificate in Influencer Marketing and Virtual Events is a comprehensive course designed to empower professionals with the essential skills needed to thrive in today's digital marketing landscape. This course focuses on two high-demand areas: influencer marketing and virtual events, which are critical components of any successful modern marketing strategy.

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AboutThisCourse

Influencer marketing is a powerful tool for building brand awareness, trust, and engagement, while virtual events have become a necessity in the age of remote work and social distancing. Learners will gain a deep understanding of these topics, including how to identify the right influencers, measure campaign success, and create engaging virtual events that drive results. With the growing importance of digital marketing, this course is essential for professionals looking to advance their careers and stay ahead of the competition. By the end of this course, learners will have the skills and knowledge needed to develop and execute effective influencer marketing and virtual event strategies that deliver real-world impact.

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CourseDetails

• Influencer Marketing Fundamentals: Understanding the concept, history, and evolution of influencer marketing. Identifying different types of influencers and their relevance in various industries. Analyzing the psychology behind influencer marketing.
• Strategy Development for Influencer Marketing: Identifying goals, target audiences, and KPIs. Conducting influencer research, outreach, and negotiations. Measuring campaign success and optimizing strategies.
• Virtual Events Overview: Understanding the concept, benefits, and challenges of virtual events. Exploring various virtual event formats and their applications. Identifying the necessary technology and resources.
• Planning and Execution of Virtual Events: Defining event objectives and target audiences. Selecting appropriate virtual event formats and technologies. Managing registration, communication, and engagement. Evaluating event success and impact.
• Monetization of Virtual Events: Identifying revenue streams, pricing strategies, and sponsorship opportunities. Developing sales and marketing plans. Maximizing attendee and exhibitor ROI.
• Legal and Ethical Considerations in Influencer Marketing and Virtual Events: Examining legal requirements and ethical guidelines. Preventing and addressing potential issues related to intellectual property, disclosure, and privacy.
• Emerging Trends and Innovations: Exploring new technologies, platforms, and strategies. Anticipating future developments and opportunities. Adapting to changing consumer behavior and industry dynamics.
• Case Studies and Best Practices: Analyzing successful influencer marketing and virtual event campaigns. Identifying industry best practices and benchmarks. Applying learnings to real-world scenarios.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

CompleteInTwoMonths

FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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GLOBAL CERTIFICATE IN INFLUENCER MARKETING AND VIRTUAL EVENTS

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London School of International Business (LSIB)

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05 May 2025

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