Global Certificate in Performance Marketing: Lead Acquisition

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The Global Certificate in Performance Marketing: Lead Acquisition is a comprehensive course, designed to equip learners with essential skills in performance marketing. This course emphasizes lead acquisition, a critical aspect of digital marketing that focuses on attracting and converting potential customers into actual clients.

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AboutThisCourse

In today's digital age, performance marketing has become a vital tool for businesses seeking to enhance their online presence and reach a wider audience. This course is essential for those looking to advance their careers in digital marketing, as it provides a deep understanding of lead acquisition strategies, tools, and techniques. Learners will gain hands-on experience in campaign planning, tracking, and optimization, enabling them to drive better results and maximize return on investment. With a focus on practical skills and real-world applications, this course is highly relevant to the current industry demands and provides a solid foundation for career advancement in performance marketing.

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CourseDetails

• Unit 1: Introduction to Performance Marketing & Lead Acquisition
• Unit 2: Understanding the Customer Journey & Lead Funnel
• Unit 3: Targeting & Segmentation Strategies for Effective Lead Acquisition
• Unit 4: Multi-Channel Marketing for Global Lead Acquisition
• Unit 5: Crafting Compelling Value Propositions & Calls-to-Action
• Unit 6: Performance Tracking & Attribution Models
• Unit 7: Data-Driven Decision Making in Lead Acquisition
• Unit 8: Compliance & Ethical Considerations in Global Lead Acquisition
• Unit 9: A/B Testing & Optimization Techniques
• Unit 10: Scaling & Automating Lead Acquisition Campaigns

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
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GLOBAL CERTIFICATE IN PERFORMANCE MARKETING: LEAD ACQUISITION
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London School of International Business (LSIB)
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05 May 2025
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