Certificate in Ad Targeting and Media Buying

Name: Certificate in Ad Targeting and Media Buying
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The Certificate in Ad Targeting and Media Buying is a comprehensive course that equips learners with essential skills for career advancement in digital marketing. This program focuses on ad targeting and media buying strategies, which are critical components of successful digital campaigns.

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AboutThisCourse

In today's digital age, businesses are increasingly leveraging data-driven ad targeting to reach their ideal customers. This course provides learners with the knowledge and tools to create effective ad targeting strategies that maximize ROI. Additionally, the course covers media buying, teaching learners how to negotiate and purchase ad placements that reach their target audience. With the rising demand for digital marketing professionals, this certificate course is an excellent opportunity for learners to enhance their skillset and stand out in a competitive job market. By completing this course, learners will have demonstrated their expertise in ad targeting and media buying, making them valuable assets to any organization.

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CourseDetails

• Understanding Ad Targeting
• Demographics and Psychographics in Ad Targeting
• Behavioral Targeting and Retargeting
• Contextual and Semantic Targeting
• Programmatic Media Buying
• Real-Time Bidding (RTB) and Automated Media Buying
• Ad Placement and Optimization
• Measuring Ad Effectiveness and ROI
• Cross-Channel Ad Targeting Strategies
• Ethical Considerations in Ad Targeting and Media Buying

CareerPath

The Certificate in Ad Targeting and Media Buying is an excellent way to dive into the fascinating world of digital marketing. With the increasing demand for digital marketing professionals in the UK, this certificate programme provides relevant expertise in ad targeting and media buying. The programme covers key roles, such as Digital Marketing Specialist, Marketing Analyst, Ad Operations Specialist, Media Planner, and SEM Specialist. While each role showcases distinct competencies, they all contribute to the growing digital marketing landscape. To give you an idea of the industry's demand for these skills, let's look at the following 3D pie chart, which highlights the percentage of job market trends in the UK for these roles. Our data visualization helps emphasize the need for professionals with a solid understanding of ad targeting and media buying. The vibrant colours in the chart below distinguish each role, and the 3D effect adds depth to the visual representation of this thriving industry. The chart is responsive, ensuring that it adapts to any screen size, offering an engaging user experience for both desktop and mobile devices.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

CompleteInTwoMonths

FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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CERTIFICATE IN AD TARGETING AND MEDIA BUYING

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London School of International Business (LSIB)

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05 May 2025

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