Certificate in Ad Fraud: Emerging Threats
-- ViewingNowThe Certificate in Ad Fraud: Emerging Threats is a comprehensive course that equips learners with the necessary skills to combat advertising fraud. This program is crucial in an era where ad fraud costs the industry billions of dollars annually.
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โข Understanding Ad Fraud: Introduction
โข Types of Ad Fraud: Bot Traffic, Click Spamming, Human Fraud
โข Ad Fraud Detection Techniques: Behavioral Analysis, Traffic Analysis, Device Fingerprinting
โข Ad Fraud Prevention Strategies: Whitelists, Blacklists, Fraud Scoring
โข The Role of Machine Learning in Ad Fraud: Data Mining, Predictive Modeling, Natural Language Processing
โข Mobile Ad Fraud: App Install Fraud, Click Injection, SDK Spoofing
โข Ad Fraud Impact and Cost: Brand Safety, User Experience, Financial Loss
โข Industry Response to Ad Fraud: Coalition Against Ad Fraud (CAAF), Trustworthy Accountability Group (TAG), Interactive Advertising Bureau (IAB)
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- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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- TwoThreeHoursPerWeek
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