Executive Development Programme in Sales & Marketing Automation for the Digital Age

Name: Executive Development Programme in Sales & Marketing Automation for the Digital Age
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The Executive Development Programme in Sales & Marketing Automation for the Digital Age is a certificate course designed to empower professionals with the latest tools and techniques in digital sales and marketing. In today's fast-paced digital world, businesses are increasingly relying on automation to streamline their sales and marketing processes, making this course crucial for career advancement.

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AboutThisCourse

This programme provides learners with a comprehensive understanding of sales and marketing automation, including lead generation, email marketing, social media automation, and analytics. With a focus on hands-on experience, learners will gain practical skills in using popular automation platforms such as HubSpot, Marketo, and Pardot. By the end of the course, learners will be equipped with the essential skills needed to succeed in today's digital marketing landscape. They will have the ability to develop and implement effective sales and marketing automation strategies that drive business growth and increase revenue. This course is in high demand across various industries, making it an excellent investment for professionals looking to stay ahead of the curve in digital sales and marketing.

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CourseDetails

• Introduction to Sales & Marketing Automation: Understanding the basics, benefits and challenges of sales and marketing automation.
• Digital Marketing Fundamentals: SEO, SEM, Content Marketing, Social Media Marketing, Email Marketing.
• Customer Relationship Management (CRM): Importance of CRM in sales and marketing automation, features and benefits.
• Marketing Analytics: Metrics, KPIs and data-driven decision making in sales and marketing automation.
• Sales Funnel Management: Lead generation, lead nurturing, conversion optimization and sales automation.
• Personalization and Targeting: Behavioral-based marketing, segmentation, and personalization strategies.
• Sales and Marketing Alignment: Bridging the gap between sales and marketing, sales enablement and Smarketing.
• Emerging Trends in Sales & Marketing Automation: Artificial intelligence, machine learning, chatbots and voice assistants.
• Best Practices in Sales & Marketing Automation: Implementation, adoption, and continuous improvement.

CareerPath

The Executive Development Programme in Sales & Marketing Automation for the Digital Age prepares professionals for in-demand roles in the evolving landscape of digital sales and marketing. The 3D pie chart highlights five key roles in this field, with their corresponding market share in terms of job opportunities and demand in the UK. 1. **Sales Development Representative** (25%): Individuals in this role focus on generating new leads, building rapport with potential clients, and setting up meetings for sales teams. 2. **Marketing Automation Specialist** (30%): Professionals in this role create and manage automated marketing campaigns, analyse campaign performance, and optimise strategies for better results. 3. **Digital Marketing Manager** (20%): These professionals oversee marketing initiatives across various digital channels, develop marketing strategies, and track campaign performance. 4. **Sales Operations Analyst** (15%): Analysts in this role streamline sales processes, track sales metrics, and provide insights that help businesses improve their sales effectiveness. 5. **CRM Manager** (10%): CRM managers manage customer relationship management systems, ensuring data accuracy, and optimising CRM usage to improve customer service and sales performance. The Executive Development Programme covers essential skills and knowledge for these roles and more, ensuring professionals are well-equipped for success in the digital age of sales and marketing. The 3D pie chart serves as a visual representation of the diverse opportunities available in this dynamic field.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN SALES & MARKETING AUTOMATION FOR THE DIGITAL AGE

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London School of International Business (LSIB)

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05 May 2025

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