Global Certificate in Small Business Content Strategy

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The Global Certificate in Small Business Content Strategy course is a comprehensive program designed to meet the growing industry demand for effective content marketing strategies. This course emphasizes the importance of creating and implementing data-driven content strategies tailored for small businesses, helping learners to stand out in the competitive digital landscape.

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AboutThisCourse

By enrolling in this course, learners will develop essential skills in content planning, creation, and analysis, ensuring a consistent and engaging brand narrative. The curriculum covers topics such as SEO, social media management, and content marketing analytics, equipping learners with the necessary tools to measure and optimize their content's performance. As businesses continue to rely on digital channels for growth, the demand for skilled content strategists will only increase. By completing this course, learners will not only enhance their professional skillset but also improve their career advancement opportunities in small business and digital marketing fields.

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CourseDetails

• Small Business Content Strategy Fundamentals: Understanding the basics of content strategy and its importance in small businesses.
• Content Audit and Analysis: Learning how to evaluate and analyze existing content to identify gaps and opportunities.
• Buyer Personas and Customer Journey Mapping: Defining target audiences and mapping out their content needs and preferences.
• Content Creation and Curation: Developing a plan for creating and curating high-quality, relevant content.
• Content Distribution and Promotion: Strategies for getting content in front of the right people at the right time.
• Content Measurement and Optimization: Learning how to measure the success of content efforts and make data-driven decisions for improvement.
• Content Marketing Tools and Technologies: Exploring the latest tools and technologies for content creation, distribution, and measurement.
• Content Marketing Ethics and Best Practices: Understanding the ethical considerations and best practices in content marketing.
• Case Studies and Real-World Examples: Examining successful content marketing campaigns and learning from real-world examples.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
  • CourseMaterials
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GLOBAL CERTIFICATE IN SMALL BUSINESS CONTENT STRATEGY
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London School of International Business (LSIB)
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05 May 2025
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