Certificate in Ad Campaign Performance Measurement
-- ViewingNowThe Certificate in Ad Campaign Performance Measurement is a comprehensive course designed to equip learners with the essential skills needed to excel in digital marketing. This course emphasizes the importance of data-driven decision making in ad campaign management, teaching learners how to measure, analyze, and optimize ad performance using industry-leading tools and techniques.
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โข Understanding Ad Campaign Metrics
โข Introduction to Key Performance Indicators (KPIs) in Ad Campaigns
โข Click-Through Rate (CTR), Conversion Rate, and Cost-Per-Click (CPC) Analysis
โข Setting Up and Tracking Conversion Goals
โข Analyzing Ad Campaign Performance using Google Analytics
โข Using A/B Testing to Optimize Ad Performance
โข Attribution Modeling: Understanding Customer Journey
โข Reporting and Visualizing Ad Campaign Data
โข Advanced Ad Campaign Performance Measurement Techniques
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- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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- TwoThreeHoursPerWeek
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