Global Certificate in LinkedIn Ads: Modern Best Practices

Name: Global Certificate in LinkedIn Ads: Modern Best Practices
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The Global Certificate in LinkedIn Ads: Modern Best Practices course is a must-take for professionals aiming to enhance their digital marketing skills. This course focuses on LinkedIn, a platform with over 740 million members, providing an immense opportunity to reach a targeted audience.

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AboutThisCourse

In this course, you will learn to create and manage effective LinkedIn ad campaigns using modern best practices. You will gain insights into LinkedIn's advertising products, audience targeting, campaign management, and analytics, enabling you to maximize ROI and achieve your marketing objectives. With the increasing demand for digital marketing skills, this course equips learners with essential skills for career advancement. By earning this certification, you demonstrate your expertise in LinkedIn Ads, making you a valuable asset to any organization. Stand out in the competitive job market and take your career to new heights with this industry-recognized course.

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CourseDetails

• Unit 1: Introduction to LinkedIn Ads: Understanding the platform and its advantages for B2B marketing.
• Unit 2: LinkedIn Ads Manager: Navigating the interface, setting up campaigns, and managing ad spend.
• Unit 3: Creating Effective LinkedIn Sponsored Content: Best practices for creating engaging and targeted sponsored content.
• Unit 4: LinkedIn Text Ads: Writing compelling copy, choosing relevant images, and optimizing for conversions.
• Unit 5: LinkedIn Sponsored InMail: Reaching prospects with personalized messages and achieving high open rates.
• Unit 6: LinkedIn Video Ads: Utilizing video content to increase brand awareness and engagement.
• Unit 7: LinkedIn Carousel Ads: Showcasing multiple images or products in a single ad unit.
• Unit 8: LinkedIn Lead Gen Forms: Collecting lead information directly within the LinkedIn platform.
• Unit 9: Audience Targeting and Segmentation: Identifying and reaching the right audience with LinkedIn's advanced targeting options.
• Unit 10: Measuring and Optimizing LinkedIn Ad Performance: Using analytics and reporting tools to track success and make data-driven decisions.

CareerPath

In the ever-evolving digital marketing landscape, understanding the modern best practices for LinkedIn Ads is essential to excel in your career. As we look at the UK job market, let's examine the latest trends in roles related to LinkedIn Ads and explore the demand for specific skills. The Google Charts 3D Pie Chart below offers an engaging visual representation of the current job market trends in the UK, aligned with industry relevance. Each segment reflects the percentage of professionals employed in various roles related to LinkedIn Ads. * **PPC Specialist (45%)**: With a significant portion of the market, PPC Specialists are in high demand due to their expertise in managing pay-per-click campaigns on LinkedIn and other platforms. * **Digital Marketing Manager (30%)**: As businesses continue to invest in digital marketing, the need for professionals who can oversee and strategize LinkedIn Ads campaigns is on the rise. * **SEO Specialist (15%)**: SEO Specialists play a crucial role in optimizing LinkedIn profiles and company pages, making them indispensable in today's digital era. * **Content Marketing Specialist (10%)**: Creating engaging and targeted content for LinkedIn Ads campaigns is essential for success, boosting the demand for professionals with content marketing expertise. By staying updated on the latest job market trends and investing in the right skillset, you can position yourself for success in the competitive yet rewarding field of LinkedIn Ads.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN LINKEDIN ADS: MODERN BEST PRACTICES

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London School of International Business (LSIB)

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05 May 2025

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