Executive Development Programme in MarTech Change Management

Name: Executive Development Programme in MarTech Change Management
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The Executive Development Programme in MarTech Change Management is a certificate course designed to empower professionals with the skills necessary to lead successful marketing technology transformations. In an era where MarTech drives business growth, there's an increasing demand for experts who can manage change effectively.

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AboutThisCourse

This course integrates strategic marketing, technology, and change management methodologies, providing a holistic approach to navigating digital transformations. Learners will gain essential skills in areas such as data-driven decision-making, marketing automation, and stakeholder engagement, making them highly valuable to organizations undergoing MarTech transitions. By enrolling in this programme, professionals can expect not only to enhance their career prospects but also to contribute significantly to their organizations' success amidst rapid technological advancements. Stand out in the competitive job market with a certificate that validates your expertise in MarTech change management.

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CourseDetails

• MarTech Change Management Overview
• Understanding MarTech: Current Trends and Future Directions
• Identifying and Analyzing MarTech Change Impact
• Developing a MarTech Change Management Strategy
• Implementing MarTech Change Management: Best Practices
• MarTech Change Management: Communication and Engagement Techniques
• Measuring MarTech Change Management Success
• Overcoming MarTech Change Management Challenges
• Building a Culture of Continuous MarTech Change Management

CareerPath

The Executive Development Programme in MarTech Change Management focuses on developing professionals who can drive successful marketing technology transformations. This 3D pie chart highlights the most in-demand roles in the MarTech industry, providing a clear overview of the job market trends in the UK. The marketing technologist role leads the way with a 25% share, reflecting the growing need for professionals who can bridge the gap between marketing and technology. Marketing analysts follow closely with 20%, demonstrating the value of data-driven insights in modern marketing. Marketing data scientists and digital marketing managers each account for 15% and 20% of the demand, respectively. As data-driven marketing strategies become increasingly important, so does the need for skilled data scientists and digital marketing managers. Marketing automation specialists and CRM managers make up the remaining 10% each, showcasing the importance of automation and customer relationship management in today's marketing landscape. By understanding these job market trends, professionals can make informed decisions about their career paths and focus on acquiring the most sought-after skills in the MarTech industry. This dynamic and evolving field offers numerous opportunities for growth and development, making it an exciting choice for aspiring marketing professionals.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN MARTECH CHANGE MANAGEMENT

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London School of International Business (LSIB)

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05 May 2025

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