Professional Certificate in Marketing Brand Positioning
-- ViewingNowThe Professional Certificate in Marketing Brand Positioning is a comprehensive course designed to empower learners with the essential skills needed to excel in today's competitive marketing landscape. This course highlights the importance of brand positioning, a critical aspect of marketing that can make or break a business.
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โข Unit 1: Introduction to Brand Positioning
โข Unit 2: Understanding the Target Market and Consumer Behavior
โข Unit 3: Competitive Analysis and Market Research
โข Unit 4: Defining Brand Identity and Value Proposition
โข Unit 5: Crafting a Unique Selling Proposition (USP)
โข Unit 6: Implementing Brand Positioning Strategies
โข Unit 7: Communicating Brand Positioning through Marketing Channels
โข Unit 8: Measuring and Evaluating Brand Positioning Success
โข Unit 9: Building and Maintaining Brand Equity
โข Unit 10: Overcoming Brand Positioning Challenges and Adapting to Market Changes
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- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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- TwoThreeHoursPerWeek
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