Certificate in Fashion Brand DNA and Influencer Marketing

Name: Certificate in Fashion Brand DNA and Influencer Marketing
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The Certificate in Fashion Brand DNA and Influencer Marketing is a comprehensive course designed to empower learners with essential skills in fashion branding and influencer marketing. This program highlights the importance of establishing a strong brand DNA, fostering brand identity, and implementing effective influencer marketing strategies in the highly competitive fashion industry.

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AboutThisCourse

In an era where digital marketing and social media play pivotal roles, this course is increasingly relevant and in demand. It equips learners with the ability to identify and articulate brand values, create engaging marketing campaigns, and collaborate with influencers to maximize brand visibility and reach. By leveraging these skills, learners can drive growth, boost brand reputation, and propel their careers in the dynamic fashion industry.

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CourseDetails

• Understanding Fashion Brand
• Building a Fashion Brand DNA
• Importance of Brand Identity in Fashion
• Creating a Unique Fashion Brand Voice
• Fashion Influencer Marketing Basics
• Identifying the Right Fashion Influencers
• Building Relationships with Fashion Influencers
• Measuring Success in Fashion Influencer Marketing
• Fashion Brand Collaborations with Influencers
• Ethics in Fashion Influencer Marketing

CareerPath

The Certificate in Fashion Brand DNA and Influencer Marketing program prepares students for various roles in the ever-evolving fashion and marketing industries. Here are some of the exciting opportunities that await certificate holders: 1. **Fashion Brand DNA Specialist**: These professionals are responsible for developing and maintaining a consistent brand identity for fashion companies. With a deep understanding of the brand's history, values, and target audience, they ensure that every aspect of the brand's communication aligns with its DNA (1). 2. **Influencer Marketing Coordinator**: In this role, individuals skilled in influencer marketing strategies and relationship-building help fashion brands collaborate with influencers to extend their reach and engagement (2). They might be responsible for identifying suitable influencers, negotiating contracts, and measuring campaign performance. 3. **Social Media Strategist**: These experts create and implement social media marketing plans to promote fashion brands' products and services. They monitor social media trends, engage with users, and measure the success of campaigns to optimize their strategies (3). 4. **Content Creator**: Content creators produce captivating visual and textual content for fashion brands to share across their marketing channels. This includes blog posts, social media updates, videos, podcasts, and more (4). (1) Fashion Brand Strategy Consultancy (2) How to Succeed at Influencer Marketing in 2018 (3) 2019 Social Media Marketing Industry Report (4) What is Content Creation?

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN FASHION BRAND DNA AND INFLUENCER MARKETING

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London School of International Business (LSIB)

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05 May 2025

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