Masterclass Certificate in Digital Marketing Analytics Dashboards

Name: Masterclass Certificate in Digital Marketing Analytics Dashboards
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The Masterclass Certificate in Digital Marketing Analytics Dashboards is a comprehensive course designed to equip learners with essential skills for career advancement in the digital marketing industry. This course emphasizes the importance of data-driven decision making and provides hands-on experience in creating and customizing analytics dashboards.

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AboutThisCourse

In today's digital age, the demand for professionals who can interpret and analyze data to drive marketing strategies is at an all-time high. This course offers learners the opportunity to gain a deep understanding of key analytics tools, including Google Analytics, Google Data Studio, and Tableau, among others. By completing this course, learners will be able to create visually appealing and informative dashboards that provide valuable insights and drive business growth. With a Masterclass Certificate in Digital Marketing Analytics Dashboards, learners will stand out in a crowded job market and be well-positioned for career advancement in digital marketing.

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CourseDetails

• Unit 1: Introduction to Digital Marketing Analytics Dashboards
• Unit 2: Key Performance Indicators (KPIs) in Digital Marketing
• Unit 3: Web Analytics: Google Analytics and Tag Manager
• Unit 4: Social Media Analytics: Facebook, Instagram, Twitter, LinkedIn
• Unit 5: Email Marketing Analytics
• Unit 6: SEO Analytics: Search Console, Keyword Planner
• Unit 7: PPC Analytics: Google Ads, Bing Ads
• Unit 8: Data Visualization Techniques for Dashboards
• Unit 9: Building and Customizing Dashboards with Data Studio
• Unit 10: Interpreting and Presenting Data Insights

CareerPath

The digital marketing landscape is constantly evolving, and data visualization can help us better understand the latest job market trends in the UK. Our Masterclass Certificate in Digital Marketing Analytics Dashboards features an interactive 3D pie chart showcasing various roles within the industry, highlighting their demand, and emphasizing the importance of data literacy in these positions. In this captivating data visualization, you'll find the following digital marketing roles represented with their respective percentages, reflecting their significance in the current job market: 1. Digital Marketing Analyst: These professionals play a crucial role in bridging the gap between marketing and technology, utilizing data-driven strategies to optimize campaigns and maximize ROI. 2. SEO Specialist: Focused on search engine optimization, these experts analyze and enhance website content, structure, and metadata to improve organic search rankings. 3. PPC Specialist: Pay-per-click specialists manage and optimize paid advertising campaigns across various platforms, utilizing data analysis to drive conversions and minimize costs. 4. Social Media Analyst: These professionals focus on social media platforms, analyzing user engagement, trends, and performance metrics to shape brand strategies and reach target audiences. 5. Content Marketing Analyst: Content marketing analysts create, distribute, and analyze content to generate leads, improve brand awareness, and engage with audiences. Our Masterclass Certificate in Digital Marketing Analytics Dashboards covers these roles and more, empowering learners to create compelling data visualizations and leverage them for informed decision-making in their digital marketing careers.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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MASTERCLASS CERTIFICATE IN DIGITAL MARKETING ANALYTICS DASHBOARDS

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London School of International Business (LSIB)

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05 May 2025

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