Advanced Certificate in Media Relations: Managing Crises

Name: Advanced Certificate in Media Relations: Managing Crises
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The Advanced Certificate in Media Relations: Managing Crises is a comprehensive course designed to prepare learners for handling complex media relations during crises. This certification emphasizes the importance of effective communication, reputation management, and strategic planning during critical situations.

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AboutThisCourse

In today's fast-paced and interconnected world, organizations face increasing scrutiny and the constant threat of public backlash. The ability to manage media relations during a crisis has become a critical skill for professionals across various industries. This course equips learners with essential skills for career advancement, including crisis communication strategies, media interview techniques, and social media management during emergencies. By completing this program, learners will gain the confidence and expertise to lead their organizations through challenging situations and build a resilient reputation that withstands the test of time.

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CourseDetails

• Crisis Communication Planning: Developing a comprehensive crisis communication plan to protect the organization's reputation during a crisis.
• Media Training: Preparing spokespersons for media interviews, managing message delivery, and understanding the media landscape.
• Social Media Management: Utilizing social media platforms for effective crisis communication, monitoring online conversations, and managing reputational risk.
• Stakeholder Engagement: Building relationships with key stakeholders, managing their expectations, and addressing their concerns during a crisis.
• Risk Assessment: Identifying and assessing potential crises, determining the organization's vulnerabilities, and implementing strategies to mitigate risks.
• Message Development: Crafting clear, concise, and consistent messages to convey during a crisis.
• Media Monitoring: Monitoring media coverage, identifying potential crises, and tracking the organization's reputation.
• Post-Crisis Evaluation: Evaluating the effectiveness of the crisis communication plan, identifying areas for improvement, and implementing changes for future crises.
• Legal and Ethical Considerations: Understanding legal and ethical implications of crisis communication, ensuring compliance with relevant laws and regulations, and promoting ethical communication practices.

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BasicUnderstandingSubject
ProficiencyEnglish
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE IN MEDIA RELATIONS: MANAGING CRISES

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London School of International Business (LSIB)

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05 May 2025

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