Global Certificate in Connected Ad Systems: Efficiency Redefined
-- ViewingNowThe Global Certificate in Connected Ad Systems: Efficiency Redefined is a comprehensive course that focuses on the rapidly evolving world of connected advertising. This course is crucial in an era where digital advertising is becoming increasingly complex, and marketers need to stay ahead of the curve to drive results.
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โข Unit 1: Introduction to Connected Ad Systems
โข Unit 2: Programmatic Advertising: Primary & Secondary Keywords
โข Unit 3: Ad Tech Stack & Components
โข Unit 4: Data Management Platforms (DMPs) & Demand Side Platforms (DSPs)
โข Unit 5: Supply Side Platforms (SSPs) & Ad Exchanges
โข Unit 6: Real-Time Bidding (RTB) & Automated Guaranteed
โข Unit 7: Ad Fraud, Brand Safety, & Viewability
โข Unit 8: Cross-Device Tracking & Targeting
โข Unit 9: Ad Operations & Yield Management
โข Unit 10: The Future of Connected Ad Systems & Industry Trends
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