Executive Development Programme in Brand Architecture & the Subscription Economy
-- ViewingNowThe Executive Development Programme in Brand Architecture & the Subscription Economy is a certificate course designed to empower professionals with the latest industry insights and skills. In the rapidly growing subscription economy, businesses are shifting from product-centric models to customer-centric, subscription-based models, leading to a high demand for experts in this field.
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โข Introduction to Brand Architecture: Understanding the fundamentals of brand architecture, its importance, and the different models.
โข Building Strong Brands: Exploring the key elements of building strong brands, including brand positioning, identity, and equity.
โข Brand Architecture Strategy: Developing a brand architecture strategy that aligns with business goals and targets the right audience.
โข Digital Branding: Leveraging digital channels to build and manage brand architecture, and the role of social media.
โข Subscription Economy: Overview of the subscription economy, its impact on businesses, and the opportunities it presents.
โข Subscription Business Models: Examining various subscription business models and how they can be applied to different industries.
โข Customer Relationship Management: Building and maintaining strong customer relationships in a subscription-based business.
โข Data-Driven Decision Making: Using data analytics to make informed decisions about brand architecture and subscription strategies.
โข Case Studies: Analysis of successful brand architecture and subscription economy case studies, and the lessons learned.
โข Future Trends: Exploring emerging trends and the future outlook for brand architecture and the subscription economy.
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