Executive Development Programme in News Storytelling: Global Reach

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The Executive Development Programme in News Storytelling: Global Reach is a certificate course designed to empower professionals with the skills to craft compelling news stories that engage global audiences. In today's fast-paced digital world, the ability to tell a story that resonates with readers is more important than ever before.

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This programme is essential for anyone looking to advance their career in journalism, communications, public relations, or marketing. It provides learners with the tools and techniques needed to create news stories that are accurate, concise, and impactful. The course covers best practices in news gathering, writing, and editing, as well as ethical considerations in journalism. With a focus on global reach, the programme also explores the cultural nuances of storytelling in different regions of the world. Learners will gain a deeper understanding of how to craft stories that are relevant and engaging to diverse audiences. By completing this course, learners will be equipped with the essential skills needed to excel in their careers. They will have the ability to tell powerful news stories that inspire, inform, and captivate audiences around the world.

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โ€ข News Writing Fundamentals: This unit will cover the basics of news writing, including the inverted pyramid style, ledes, and nut grafs.
โ€ข Global Media Landscape: This unit will provide an overview of the global media landscape, including the role of traditional and digital media in news storytelling.
โ€ข Multimedia Storytelling: This unit will explore the use of multimedia elements in news storytelling, including video, audio, and graphics.
โ€ข Data Journalism: This unit will cover the basics of data journalism, including how to find, analyze, and visualize data to tell compelling news stories.
โ€ข Social Media and News Storytelling: This unit will examine the role of social media in news storytelling, including how to use social media to find sources, engage with audiences, and promote stories.
โ€ข News Ethics and Standards: This unit will cover the ethical considerations and standards in news storytelling, including objectivity, fairness, and accuracy.
โ€ข Cross-Cultural Communication: This unit will explore the challenges and opportunities of cross-cultural communication in news storytelling, including how to avoid cultural biases and stereotypes.
โ€ข Newsroom Management: This unit will cover the basics of newsroom management, including how to lead a team of journalists, manage resources, and make editorial decisions.
โ€ข Global News Storytelling Case Studies: This unit will examine successful examples of global news storytelling, including how to apply best practices to real-world scenarios.

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EXECUTIVE DEVELOPMENT PROGRAMME IN NEWS STORYTELLING: GLOBAL REACH
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ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
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05 May 2025
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