Executive Development Programme Building a Strong E-commerce PR Strategy

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The Executive Development Programme in Building a Strong E-commerce PR Strategy is a certificate course designed to empower professionals with the skills to create and manage effective online public relations. In today's digital age, e-commerce has become a critical driver of business growth, making a robust e-commerce PR strategy essential for any organization.

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This course focuses on the importance of building a strong online presence, managing reputation, and engaging with customers through digital channels. Learners will gain practical skills in developing and implementing PR strategies that align with business goals, measuring the impact of PR campaigns, and leveraging social media and other digital tools to reach and engage target audiences. By completing this course, professionals will be better equipped to navigate the complex world of e-commerce PR, advance their careers, and drive business success. With increasing demand for digital skills in the workforce, this course is an excellent opportunity for professionals to stay ahead of the curve and enhance their career prospects.

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โ€ข Unit 1: Introduction to E-commerce PR Strategy

โ€ข Unit 2: Understanding the Digital Landscape and Key Stakeholders

โ€ข Unit 3: Building a Strong Brand Identity for E-commerce

โ€ข Unit 4: Crafting a Compelling Narrative and Key Messages

โ€ข Unit 5: Leveraging Social Media and Influencer Marketing

โ€ข Unit 6: Media Relations and Outreach in E-commerce

โ€ข Unit 7: Managing Crisis and Reputation Management

โ€ข Unit 8: Measuring and Analyzing E-commerce PR Campaigns

โ€ข Unit 9: Harnessing Data and AI for E-commerce PR

โ€ข Unit 10: Future Trends and Innovations in E-commerce PR

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็คบไพ‹่ฏไนฆ่ƒŒๆ™ฏ
EXECUTIVE DEVELOPMENT PROGRAMME BUILDING A STRONG E-COMMERCE PR STRATEGY
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
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