Global Certificate in Consumer Behavior and Social Media Analytics

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The Global Certificate in Consumer Behavior and Social Media Analytics is a comprehensive course designed to empower learners with essential skills in consumer behavior analysis and social media analytics. This course addresses the growing industry demand for professionals who can analyze and interpret consumer behavior in the digital age.

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By the end of this course, learners will be able to leverage social media data to gain insights into consumer behavior, develop data-driven marketing strategies, and effectively communicate their findings to key stakeholders. The course combines theoretical knowledge with practical application, giving learners the skills they need to advance their careers in marketing, advertising, market research, and other related fields. In today's digital landscape, understanding consumer behavior and social media analytics is critical for success. This course provides learners with the knowledge and skills they need to stay ahead of the curve and thrive in their careers.

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โ€ข Unit 1: Introduction to Consumer Behavior and Social Media Analytics
โ€ข Unit 2: Psychological Theories of Consumer Behavior
โ€ข Unit 3: Social Media Landscape and User Trends
โ€ข Unit 4: Social Media Metrics and Analytics Tools
โ€ข Unit 5: Data Collection and Analysis in Social Media
โ€ข Unit 6: Consumer Insights and Segmentation
โ€ข Unit 7: Social Media Listening and Monitoring
โ€ข Unit 8: Branding and Reputation Management on Social Media
โ€ข Unit 9: Social Media Campaign Planning and Evaluation
โ€ข Unit 10: Ethical Considerations in Social Media Analytics

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็คบไพ‹่ฏไนฆ่ƒŒๆ™ฏ
GLOBAL CERTIFICATE IN CONSUMER BEHAVIOR AND SOCIAL MEDIA ANALYTICS
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
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