Masterclass Certificate in Storytelling for Historic Hotels: Global Impact

• Historical Context & Research: Understanding the rich history and unique stories behind historic hotels is crucial for creating engaging and accurate narratives. In this unit, students will learn how to conduct thorough research, analyze historical documents, and interpret context to uncover compelling stories. • Narrative Structure & Storytelling Techniques: Students will explore various storytelling techniques, focusing on building engaging narratives with strong structures, characters, and emotional resonance. This unit will also cover the elements of storytelling specific to historic hotels, such as connecting the past with the present. • Cultural & Social Significance: In this unit, students will delve into the cultural and social significance of historic hotels, examining their roles in local communities and global hospitality. Students will learn how to highlight these aspects in their stories, fostering a deeper appreciation for historic hotels and their impact. • Digital Storytelling & Multimedia Platforms: This unit will cover the effective use of digital tools and multimedia platforms for sharing historic hotel stories. Students will learn about various digital storytelling techniques, such as podcasts, videos, and interactive websites, and how to adapt their narratives for these formats. • Accessibility & Inclusion in Storytelling: Ensuring that stories are accessible and inclusive is essential for reaching a broad audience. In this unit, students will learn about best practices for incorporating accessibility features and promoting inclusivity in their storytelling. • Preservation & Conservation: Students will gain an understanding of the importance of historic preservation and conservation in the context of storytelling. This unit will cover the ethical considerations and challenges of sharing stories related to historic hotels, as well as the role of storytelling in advocating for their protection and promotion. • Global Case Studies: Examining successful storytelling projects from historic hotels around the world, students will learn from real-world examples and analyze the strategies used to engage audiences, preserve history, and promote cultural understanding. • Marketing & Promotion: In this unit, students will explore various marketing and promotion techniques for sharing their historic hotel stories with the world. They will learn about branding, public relations, and social media strategies that can help amplify their narratives and reach a wider audience. • Evaluation & Continuous Improvement: Students will learn how to assess the