Executive Development Programme in UX Analytics & Digital Strategy

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The Executive Development Programme in UX Analytics & Digital Strategy is a certificate course designed to empower professionals with the necessary skills to succeed in the digital landscape. This programme emphasizes the importance of user experience (UX) analytics in making informed, data-driven decisions that enhance digital strategy.

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In today's technology-driven world, there is a high industry demand for professionals who can analyze user behavior, optimize digital interfaces, and create effective digital strategies. This course equips learners with essential skills in UX analytics, user research, web analytics, and digital marketing, preparing them for various roles such as UX Analyst, Digital Strategist, or Marketing Data Analyst. By completing this programme, learners will be able to demonstrate their expertise in UX analytics and digital strategy, making them attractive candidates for career advancement in a competitive job market.

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โ€ข Introduction to UX Analytics & Digital Strategy
โ€ข Understanding User Experience (UX)
โ€ข Key UX Metrics & Analysis Techniques
โ€ข Digital Strategy Development
โ€ข Implementing UX Analytics in Digital Strategy
โ€ข Leveraging Data for Improved UX Decision Making
โ€ข Utilizing A/B Testing & Multivariate Testing
โ€ข User Research Methods & Best Practices
โ€ข Designing Effective UX Analytics Dashboards
โ€ข Case Studies: Successful UX Analytics Implementations

่Œไธš้“่ทฏ

In this Executive Development Programme, we focus on two key roles in the UK market: UX Analytics and Digital Strategy. Our programme prepares participants for a successful career in these fields, providing them with the necessary skills and knowledge to thrive. The UX Analyst role is in high demand, making up 40% of the market. UX Analysts are responsible for understanding user needs, behaviours, and emotions to create effective and engaging digital experiences. They work closely with designers, developers, and product managers to ensure seamless integration of user insights throughout the product development process. Digital Strategists represent 35% of the market. They work on developing and implementing comprehensive digital strategies to reach business goals. This includes managing online marketing campaigns, social media, content strategy, and analytics to measure and optimize performance. Additionally, the programme covers UX Design (15%) and Data Science (10%). UX Designers are in charge of creating user-centered designs, while Data Scientists focus on extracting insights from data to inform strategic decisions. With an ever-evolving digital landscape, our Executive Development Programme in UX Analytics & Digital Strategy ensures participants are well-equipped to navigate the challenges and opportunities that lie ahead.

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EXECUTIVE DEVELOPMENT PROGRAMME IN UX ANALYTICS & DIGITAL STRATEGY
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ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
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05 May 2025
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