Masterclass Certificate Luxury Brand Portfolio: Strategic Insights
-- ViewingNowThe Masterclass Certificate in Luxury Brand Portfolio: Strategic Insights is a comprehensive course designed to empower professionals with the necessary skills to thrive in the luxury brand market. This course highlights the importance of strategic planning, consumer behavior analysis, and brand positioning in the luxury industry.
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GBP £ 140
GBP £ 202
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โข Luxury Brand Strategy: An in-depth exploration of luxury brand strategy, including positioning, differentiation, and targeting. This unit will cover the key elements that set luxury brands apart from other market segments. โข Brand Identity & Equity: This unit will delve into the importance of creating a strong brand identity and building brand equity in the luxury market. It will cover topics such as brand storytelling, visual identity, and customer experience. โข Marketing & Communication: This unit will examine the unique challenges of marketing and communicating luxury brands. It will cover topics such as advertising, PR, digital marketing, and social media. โข Product Development & Design: This unit will explore the role of product development and design in creating successful luxury brands. It will cover topics such as materials, craftsmanship, and innovation. โข Retail Strategy & Experience: This unit will examine the importance of retail strategy and the customer experience in the luxury market. It will cover topics such as store design, visual merchandising, and customer service. โข Pricing & Value Proposition: This unit will delve into the unique pricing strategies used in the luxury market and how to create a compelling value proposition for luxury brands. โข Sustainability & Social Responsibility: This unit will examine the growing importance of sustainability and social responsibility in the luxury market. It will cover topics such as ethical sourcing, supply chain transparency, and community engagement.
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