Global Certificate in Paid Media: Career Advancement
-- ViewingNowThe Global Certificate in Paid Media: Career Advancement is a comprehensive course designed to equip learners with essential skills for success in paid media. This program emphasizes the importance of data-driven strategies, providing hands-on experience with industry-leading tools and platforms.
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โข Unit 1: Introduction to Paid Media
โข Unit 2: Platform-specific Paid Media Strategies (e.g. Google Ads, Facebook Ads, LinkedIn Ads)
โข Unit 3: Keyword Research and Optimization for Paid Media
โข Unit 4: Audience Targeting and Segmentation in Paid Media
โข Unit 5: Paid Media Campaign Planning and Execution
โข Unit 6: Measuring and Optimizing Paid Media Performance (KPIs, attribution modeling)
โข Unit 7: Creative Best Practices for Paid Media (copywriting, design, landing page optimization)
โข Unit 8: Legal and Ethical Considerations in Paid Media (ad policies, transparency, user privacy)
โข Unit 9: Advanced Paid Media Tactics (automation, retargeting, lookalike audiences)
โข Unit 10: Future Trends and Innovations in Paid Media (emerging platforms, voice search, AI)
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