Executive Development Programme in Combating Ad Fraud
-- ViewingNowThe Executive Development Programme in Combating Ad Fraud is a certificate course designed to address the growing challenge of ad fraud in the digital advertising industry. This program emphasizes the importance of understanding and combating ad fraud to protect marketing investments and improve ROI.
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GBP £ 202
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โข Understanding Ad Fraud: Overview and Prevalence
โข Types of Ad Fraud: Bots, Click Farms, and Human Traffic
โข Ad Fraud Detection Techniques: Machine Learning and AI
โข Data Analysis for Ad Fraud Detection: Metrics and KPIs
โข Digital Advertising Landscape: Programmatic Advertising and Real-time Bidding
โข Ad Fraud Prevention Strategies: Best Practices and Industry Standards
โข Case Studies: Successful Ad Fraud Mitigation Efforts
โข Legal and Ethical Considerations in Ad Fraud: Regulations and Compliance
โข Tools and Platforms for Ad Fraud Detection and Prevention
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