Certificate in IP Rights: Building Brand Equity
-- ViewingNowThe Certificate in IP Rights: Building Brand Equity course is a comprehensive program that highlights the significance of Intellectual Property (IP) rights in today's knowledge-driven economy. This course emphasizes the importance of IP rights in building and protecting brand equity, a critical aspect of business success.
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โข Introduction to Intellectual Property Rights (IPR)
โข Types of Intellectual Property: Copyrights, Patents, Trademarks, and Trade Secrets
โข Building Brand Equity with Trademarks and Service Marks
โข Copyright Law and Protecting Original Works
โข Patent Law and Protecting Inventions
โข Trade Secret Law and Protecting Confidential Information
โข Licensing Intellectual Property: Maximizing Value and Minimizing Risk
โข Enforcing Intellectual Property Rights: Litigation and Alternative Dispute Resolution
โข International Intellectual Property Protection: Challenges and Opportunities
โข Ethical Considerations in Intellectual Property Law
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