Certificate in Product Management with Data Analytics
-- ViewingNowThe Certificate in Product Management with Data Analytics is a comprehensive course designed to equip learners with essential skills for career advancement in product management. This program bridges the gap between product management and data analytics, two critical areas in today's technology-driven business landscape.
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โข Introduction to Product Management: Roles and responsibilities, product lifecycle, stakeholder management.
โข Data-Driven Decision Making: Data collection methods, data analysis techniques, interpretation and visualization.
โข Product Development: Idea generation, concept testing, product roadmapping, prioritization frameworks.
โข Market Research and Analysis: Market segmentation, competitive analysis, customer discovery, surveys and interviews.
โข User Experience (UX) Design: User-centered design, prototyping, usability testing, design tools.
โข Go-to-Market Strategies: Product launch planning, positioning and messaging, sales and marketing alignment.
โข Metrics and Analytics: Key performance indicators (KPIs), product performance metrics, A/B testing.
โข Data Visualization and Reporting: Data storytelling, dashboard creation, data-driven presentations.
โข Ethics in Data Analytics: Data privacy, security, and ethical use of data in decision making.
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