Professional Certificate in Mobile Journey Mapping & CRO
-- ViewingNowThe Professional Certificate in Mobile Journey Mapping & CRO is a comprehensive course that equips learners with the essential skills needed to optimize mobile user experiences and drive conversions. This program focuses on the importance of mobile journey mapping, a critical process that helps businesses understand and improve their customers' mobile experiences.
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โข Mobile User Research: Understanding the mobile user and their needs is crucial to creating effective mobile journeys. This unit will cover various research methods, including user interviews, usability testing, and data analysis. โข Mobile Analytics: This unit will teach you how to use mobile analytics tools to track user behavior, identify pain points, and measure the success of your mobile journey. โข Mobile Prototyping and Wireframing: Learn how to create wireframes and prototypes for mobile journeys, including how to use design tools such as Sketch, Figma, and Adobe XD. โข Mobile User Experience (UX) Design: This unit will cover the principles of mobile UX design, including responsive design, mobile-first design, and accessibility. โข Mobile Conversion Rate Optimization (CRO): This unit will teach you how to optimize mobile journeys for conversions, including A/B testing, personalization, and mobile-specific optimization techniques. โข Mobile App Design: This unit will focus on designing mobile apps, including how to create icon sets, manage app onboarding, and design for in-app engagement. โข Mobile Web Design: This unit will teach you how to design mobile-specific websites, including how to optimize for mobile search, how to create mobile-friendly layouts, and how to improve mobile page speed. โข Mobile Content Strategy: This unit will cover how to create effective mobile content, including how to write for mobile, how to create mobile-friendly multimedia, and how to optimize for mobile SEO. โข Mobile Accessibility: This unit will teach you how to design for mobile accessibility, including how to meet WCAG guidelines, how to design for voice interfaces, and how to create accessible forms and buttons.
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