Certificate in Ad Fraud: Essential Knowledge
-- ViewingNowThe Certificate in Ad Fraud: Essential Knowledge is a comprehensive course designed to equip learners with the necessary skills to combat advertising fraud. This certification is crucial in an industry where ad fraud costs businesses billions of dollars annually.
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โข Understanding Ad Fraud: Introduction
โข Types of Ad Fraud: Bot Traffic, Click Fraud, Impression Fraud, Ad Injection, and Fraudulent App Installs
โข Ad Fraud Detection Techniques: Rule-Based Systems, Machine Learning Algorithms, and Behavioral Analysis
โข Measuring and Analyzing Ad Fraud: Data Analysis, Metrics, and KPIs
โข Ad Fraud Prevention Strategies: Traffic Quality Management, Fraud Detection Tools, and Fraud Mitigation
โข Ad Fraud Legal and Regulatory Environment: GDPR, CCPA, and Federal Trade Commission
โข Case Studies: Real-World Examples of Ad Fraud and Prevention
โข Future of Ad Fraud: Emerging Trends and Technologies
โข Best Practices for Ad Fraud Prevention: Industry Standards and Recommendations
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