Certificate in Ad Fraud: Emerging Threats

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The Certificate in Ad Fraud: Emerging Threats is a comprehensive course that equips learners with the necessary skills to combat advertising fraud. This program is crucial in an era where ad fraud costs the industry billions of dollars annually.

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By taking this course, learners will gain in-depth knowledge of the latest ad fraud trends, techniques, and tools used to detect and prevent fraudulent activities. With the rising demand for digital advertising, the need for professionals who can effectively combat ad fraud has never been greater. This course offers learners the opportunity to stay ahead in their careers by providing them with essential skills that are highly sought after in the industry. Upon completion, learners will be able to identify and mitigate ad fraud threats, ensuring the integrity of advertising campaigns and maximizing return on investment. In summary, this certificate course is a vital step for professionals looking to advance their careers in digital advertising, marketing, and data analysis. By gaining expertise in ad fraud detection and prevention, learners will be well-positioned to make a significant impact in their organizations and the industry at large.

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โ€ข Understanding Ad Fraud: Introduction
โ€ข Types of Ad Fraud: Bot Traffic, Click Spamming, Human Fraud
โ€ข Ad Fraud Detection Techniques: Behavioral Analysis, Traffic Analysis, Device Fingerprinting
โ€ข Ad Fraud Prevention Strategies: Whitelists, Blacklists, Fraud Scoring
โ€ข The Role of Machine Learning in Ad Fraud: Data Mining, Predictive Modeling, Natural Language Processing
โ€ข Mobile Ad Fraud: App Install Fraud, Click Injection, SDK Spoofing
โ€ข Ad Fraud Impact and Cost: Brand Safety, User Experience, Financial Loss
โ€ข Industry Response to Ad Fraud: Coalition Against Ad Fraud (CAAF), Trustworthy Accountability Group (TAG), Interactive Advertising Bureau (IAB)

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CERTIFICATE IN AD FRAUD: EMERGING THREATS
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ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
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05 May 2025
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