Global Certificate in Sales & Marketing Alignment
-- ViewingNowThe Global Certificate in Sales & Marketing Alignment course is a comprehensive program that emphasizes the crucial partnership between sales and marketing teams. This course highlights the importance of collaboration, communication, and strategic alignment in driving business success.
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โข Sales & Marketing Fundamentals: Understanding the basics of sales and marketing, including key concepts, strategies, and techniques.
โข Customer Profiling: Identifying and understanding target customers, their needs, and pain points.
โข Value Proposition Development: Creating compelling value propositions that differentiate products and services from competitors.
โข Sales & Marketing Alignment: Strategies for aligning sales and marketing teams, including communication, collaboration, and technology.
โข Lead Management: Managing leads from identification to close, including lead qualification, nurturing, and conversion.
โข Sales Enablement: Providing sales teams with the resources they need to succeed, including training, content, and technology.
โข Performance Metrics & Analytics: Measuring and analyzing sales and marketing performance to optimize results.
โข Digital Marketing: Leveraging digital channels and tools to reach and engage customers.
โข Sales & Marketing Ethics: Understanding and adhering to ethical standards in sales and marketing.
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