Advanced Certificate in Ad ROI: Cross-Channel Marketing
-- ViewingNowThe Advanced Certificate in Ad ROI: Cross-Channel Marketing is a valuable course for marketing professionals seeking to maximize their return on investment (ROI) across various channels. This certification equips learners with the essential skills to plan, execute, and measure effective cross-channel marketing campaigns that drive results.
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โข Advanced Ad ROI Metrics: Understanding and measuring the return on investment for ads across various channels is crucial in an advanced certification program. This unit will cover primary and secondary metrics, including cost per acquisition (CPA), return on ad spend (ROAS), and lifetime value (LTV). โข Multi-Channel Attribution Models: This unit will explore different attribution models that give credit to the channels and tactics that contribute to conversions, such as last click, time decay, and position-based models. โข Cross-Channel Marketing Strategy: Students will learn how to develop a comprehensive cross-channel marketing strategy that integrates paid, owned, and earned media, and aligns with the overall business objectives. โข Programmatic Advertising: This unit will cover the basics of programmatic advertising, including real-time bidding, audience targeting, and cross-channel optimization. โข Data Analysis and Visualization: Students will learn how to analyze and visualize data from various sources to inform cross-channel marketing decisions and measure performance. โข Personalization and Dynamic Content: This unit will explore the use of data and technology to deliver personalized and dynamic content across channels, improving the customer experience and driving conversions. โข Social Media Advertising: This unit will cover best practices for social media advertising, including targeting, creative, and measurement. โข Search Engine Marketing: Students will learn how to optimize search engine marketing campaigns across channels, including paid search, organic search, and local search. โข Email Marketing: This unit will cover advanced email marketing strategies, including automation, personalization, and measurement.
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