Global Certificate in Marketing Analytics: Power BI for Non-Technical Users

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The Global Certificate in Marketing Analytics: Power BI for Non-Technical Users is a crucial course designed to empower non-technical professionals with the skills to analyze and visualize marketing data effectively. In today's data-driven world, understanding marketing analytics is essential for making informed business decisions.

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This course is in high demand across industries, as companies seek to harness the power of data to drive growth and success. By learning Power BI, a leading business analytics tool, learners can transform raw data into actionable insights, creating compelling visualizations and reports to communicate key findings to stakeholders. Equipped with these skills, learners can advance their careers by taking on more strategic and influential roles within their organizations. This course is an excellent opportunity for marketers, business analysts, and other professionals to gain a competitive edge and become indispensable assets to their teams.

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่ฏพ็จ‹่ฏฆๆƒ…

โ€ข Introduction to Marketing Analytics
โ€ข Understanding Power BI for Non-Technical Users
โ€ข Data Visualization Basics in Power BI
โ€ข Importing Data into Power BI for Marketing Analysis
โ€ข Data Modeling and Transformation in Power BI
โ€ข Creating Interactive Dashboards for Marketing Metrics
โ€ข Analyzing Customer Behavior with Power BI
โ€ข Segmentation and Targeting Strategies using Power BI
โ€ข Measuring Marketing Campaign Performance with Power BI
โ€ข Best Practices for Sharing and Collaborating in Power BI

่Œไธš้“่ทฏ

In the ever-evolving landscape of marketing, one essential aspect stands out: marketing analytics. As a non-technical user, you might wonder about the significance and potential of marketing analytics. This section delves into the world of marketing analytics, emphasizing its importance and relevance in the UK job market. First, let's consider marketing analysts, who play a pivotal role in interpreting data and generating insights to optimize marketing initiatives. These professionals are highly sought after in the UK, with a 30% share of marketing analytics roles. Next, digital marketing specialists are responsible for developing and implementing digital marketing strategies across various platforms. They hold a 25% share, demonstrating their value in today's digital-focused world. Content marketing managers create and manage content to engage and convert target audiences. Their role accounts for 20% of marketing analytics positions, highlighting the need for compelling, data-driven content. SEO specialists optimize websites and content to boost online visibility, garnering a 15% share of marketing analytics roles. Their expertise ensures businesses reach the right audiences and stay competitive. Last but not least, social media managers oversee a company's social media presence and engage with the community. This role represents a 10% share, emphasizing the continued significance of social media in marketing strategies. In summary, marketing analytics presents various exciting and rewarding career opportunities in the UK. By understanding the roles and their respective contributions, you can determine the best path for your professional growth in this dynamic field.

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GLOBAL CERTIFICATE IN MARKETING ANALYTICS: POWER BI FOR NON-TECHNICAL USERS
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London School of International Business (LSIB)
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05 May 2025
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