Certificate in UK E-commerce: Performance Marketing

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The Certificate in UK E-commerce: Performance Marketing is a comprehensive course that empowers learners with essential skills for success in the UK e-commerce industry. This course comes at a time when the e-commerce sector is experiencing unprecedented growth, with <a href="https://www.

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statista.com/statistics/379046/e-commerce-share-of-retail-sales-germany-uk/">online sales in the UK accounting for 30% of all retail sales in 2021. This course focuses on performance marketing, a critical aspect of e-commerce that involves data-driven strategies to optimize digital marketing campaigns. Learners will gain practical skills in areas such as search engine optimization (SEO), pay-per-click (PPC) advertising, affiliate marketing, and conversion rate optimization (CRO). By the end of the course, learners will have a solid understanding of how to create and manage effective performance marketing campaigns that drive sales and revenue. This knowledge is highly sought after by employers, making this course an excellent investment for those looking to advance their careers in the UK e-commerce industry.

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โ€ข Unit 1: Introduction to E-commerce Performance Marketing
โ€ข Unit 2: Setting up E-commerce Performance Marketing Campaigns
โ€ข Unit 3: Keywords Research and Optimization for E-commerce
โ€ข Unit 4: Landing Page Optimization for Conversion Rate Optimization (CRO)
โ€ข Unit 5: Email Marketing for E-commerce Performance
โ€ข Unit 6: Affiliate Marketing and its Role in E-commerce Performance
โ€ข Unit 7: Retargeting and Remarketing Strategies for E-commerce
โ€ข Unit 8: Tracking and Measuring E-commerce Performance Marketing Campaigns
โ€ข Unit 9: Advanced Analytics for E-commerce Performance Marketing
โ€ข Unit 10: Legal and Ethical Considerations in E-commerce Performance Marketing

่Œไธš้“่ทฏ

In the ever-evolving world of UK e-commerce, performance marketing has become a crucial aspect for businesses to thrive. This section highlights the job market trends in the performance marketing sector, featuring a visually appealing 3D pie chart. The chart below represents the percentage of job roles related to UK e-commerce performance marketing. 35% of the market share goes to E-commerce Specialists, who manage online stores and ensure seamless customer experiences. Performance Marketing Managers take up 30% of the market, focusing on data analysis, ad campaign management, and strategy development. Search Engine Optimization (SEO) Specialists hold 20% of the market, working on improving website rankings and boosting organic traffic. Additionally, Pay-Per-Click (PPC) Specialists make up 15% of the performance marketing sector, focusing on paid search campaigns and maximizing ROI. With this 3D pie chart, users can easily comprehend the distribution of job roles in the UK e-commerce performance marketing landscape.

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CERTIFICATE IN UK E-COMMERCE: PERFORMANCE MARKETING
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London School of International Business (LSIB)
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05 May 2025
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