Executive Development Programme in Sports Ad Targeting and Change Management

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The Executive Development Programme in Sports Ad Targeting and Change Management is a certificate course designed to empower professionals with the skills to excel in the dynamic sports industry. This program emphasizes the importance of strategic advertising targeting and effective change management in sports organizations, making it highly relevant and in demand in today's market.

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By enrolling in this course, learners will gain a comprehensive understanding of cutting-edge sports ad targeting techniques, equipping them with the ability to optimize marketing efforts, increase revenue, and enhance fan engagement. Furthermore, the course covers essential change management strategies to help professionals drive successful transitions within their organizations, fostering a culture of innovation and adaptability. Upon completion, participants will be armed with the necessary skills to advance their careers in sports management, advertising, marketing, or related fields. This certification serves as a testament to their expertise, setting them apart in a competitive job market and positioning them for long-term success in the sports industry.

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โ€ข Executive Sports Ad Targeting: Understanding the Market 
โ€ข Digital Sports Advertising: Trends and Best Practices 
โ€ข Targeting and Personalization in Sports Advertising 
โ€ข Data Analysis for Sports Ad Targeting 
โ€ข Programmatic Advertising in the Sports Industry 
โ€ข Measuring Success: Sports Ad Targeting Metrics 
โ€ข Change Management: Foundations and Frameworks 
โ€ข Leading Change in Sports Advertising 
โ€ข Communication and Employee Engagement in Change Management 
โ€ข Overcoming Resistance and Accelerating Adoption in Change Initiatives

่Œไธš้“่ทฏ

The Executive Development Programme in Sports Ad Targeting and Change Management offers a comprehensive and immersive experience focused on the rapidly evolving sports advertising landscape and the essential skills required for successful change management. This section showcases job market trends, salary ranges, and skill demand in the UK through a visually engaging 3D pie chart. As the demand for data-driven decision-making in the sports industry grows, professionals with expertise in sports analytics, digital marketing, and CRM management play a critical role in driving business growth and optimizing ad targeting strategies. The programme delves into the intricacies of these roles and highlights the diverse opportunities available in the sports advertising ecosystem. In this 3D pie chart, we present the relative significance of various roles in the context of sports ad targeting and change management. The data highlights the percentage of relevance for each role, informing aspiring professionals about the most sought-after skills in the UK job market. In the following sections, we will explore each of these roles and their respective responsibilities, as well as provide actionable insights to help you excel in your chosen career path. By understanding the nuances of sports ad targeting and change management, you will be better equipped to navigate the industry's challenges and contribute to its ongoing transformation.

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EXECUTIVE DEVELOPMENT PROGRAMME IN SPORTS AD TARGETING AND CHANGE MANAGEMENT
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London School of International Business (LSIB)
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05 May 2025
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