Certificate in Brand Reputation: Crisis Communication Plan
-- ViewingNowThe Certificate in Brand Reputation: Crisis Communication Plan is a crucial course for professionals seeking to excel in communications and public relations. This program emphasizes the significance of maintaining a positive brand reputation, especially during crises.
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โข Crisis Communication Fundamentals
โข Understanding Brand Reputation Management
โข Developing a Crisis Communication Strategy
โข Stakeholder Identification and Engagement in Crisis Communication
โข Crafting Key Messages and Holding Statements
โข Media Relations during a Crisis
โข Social Media's Role in Crisis Communication
โข Employee Communication and Training for Crisis Scenarios
โข Measuring Effectiveness and Adjusting the Crisis Communication Plan
โข Case Studies: Successful Crisis Communication Plans
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