Advanced Certificate in Customer Segmentation: Building a Data Strategy
-- ViewingNowThe Advanced Certificate in Customer Segmentation: Building a Data Strategy is a crucial course for professionals aiming to excel in data-driven marketing and customer experience strategies. This certificate program focuses on teaching learners how to leverage data to segment customers, enabling them to create personalized marketing campaigns and improve customer engagement.
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โข Unit 1: Introduction to Customer Segmentation
โข Unit 2: Data Collection Techniques for Customer Segmentation
โข Unit 3: Data Cleaning and Preparation for Segmentation
โข Unit 4: Exploratory Data Analysis for Customer Insights
โข Unit 5: Customer Segmentation Methods and Techniques
โข Unit 6: Building a Data Strategy for Customer Segmentation
โข Unit 7: Implementing Segmentation Models using Machine Learning Algorithms
โข Unit 8: Communicating Customer Segments to Stakeholders
โข Unit 9: Evaluating and Refining Customer Segmentation Strategies
โข Unit 10: Advanced Topics in Customer Segmentation: Emerging Trends and Challenges
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