Executive Development Programme in Digital Audio Marketing & Promotion
-- ViewingNowThe Executive Development Programme in Digital Audio Marketing & Promotion is a certificate course designed to empower professionals with the latest skills in digital audio marketing. With the rapid growth of audio platforms like podcasts, smart speakers, and audio ads, there's an increasing industry demand for experts who can leverage these channels for maximum impact.
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โข Introduction to Digital Audio Marketing: Understanding the basics of digital audio marketing, its importance, and the growing trends in the industry. โข Digital Audio Platforms: Exploring popular digital audio platforms such as Spotify, Pandora, and iHeartRadio, and learning how to leverage them for marketing campaigns. โข Targeting and Segmentation: Identifying and understanding target audiences, and learning how to segment them for effective digital audio marketing. โข Audio Advertising Formats: Discovering different audio advertising formats, such as pre-roll, mid-roll, and post-roll ads, and learning how to create effective audio ads. โข Measurement and Analytics: Understanding how to measure and analyze the success of digital audio marketing campaigns, and using data to optimize future campaigns. โข Programmatic Audio Advertising: Learning about programmatic audio advertising, its benefits, and how to implement it for efficient and targeted ad delivery. โข Voice Search and Smart Speakers: Exploring the impact of voice search and smart speakers on digital audio marketing, and learning how to optimize campaigns for these new technologies. โข Digital Audio and Social Media: Discovering how to integrate digital audio marketing with social media platforms for maximum reach and engagement. โข Content Marketing with Digital Audio: Learning how to create and distribute engaging digital audio content, such as podcasts, to attract and retain customers. โข Ethics in Digital Audio Marketing: Understanding the ethical considerations of digital audio marketing, such as privacy concerns and transparency, and how to ensure compliance.
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