Professional Certificate Customer Advocacy: Growth Strategies
-- ViewingNowThe Professional Certificate in Customer Advocacy: Growth Strategies is a vital course for professionals seeking to excel in customer experience and growth roles. This program addresses the increasing industry demand for experts who can turn customers into advocates, driving business growth.
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โข Understanding Customer Advocacy: This unit will cover the basics of customer advocacy, including its definition, benefits, and best practices. It will also explore the role of customer advocacy in driving business growth. โข Customer Experience Management: This unit will delve into the importance of customer experience management in fostering customer advocacy. It will cover topics such as customer journey mapping, voice of the customer programs, and customer feedback analysis. โข Building Customer Loyalty: This unit will explore the strategies and techniques for building customer loyalty, including personalization, communication, and rewards programs. It will also cover the role of customer loyalty in generating repeat business and referrals. โข Customer Engagement: This unit will focus on the importance of customer engagement in driving customer advocacy. It will cover topics such as social media engagement, content marketing, and customer communities. โข Metrics and Analytics: This unit will cover the key metrics and analytics used to measure customer advocacy, including Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES). It will also explore the use of data analytics to optimize customer advocacy programs. โข Advocacy Marketing: This unit will delve into the concept of advocacy marketing, including its definition, benefits, and best practices. It will cover topics such as influencer marketing, brand ambassador programs, and customer referral programs. โข Scaling Customer Advocacy: This unit will explore the strategies and techniques for scaling customer advocacy programs, including automation, integration, and personalization at scale. It will also cover the role of technology in enabling customer advocacy at scale. โข Change Management: This unit will focus on the importance of change management in driving customer advocacy. It will cover topics such as stakeholder management, communication planning, and organizational alignment. โข Continuous Improvement: This unit will cover the importance of continuous improvement in customer advocacy programs. It will explore topics such as feedback loops, iteration, and optimization.
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