Global Certificate in University Branding and Digital Marketing Strategy
-- ViewingNowThe Global Certificate in University Branding and Digital Marketing Strategy course is a comprehensive program designed to meet the growing demand for digital marketing expertise in the education sector. This course highlights the importance of building strong, recognizable university brands and implementing effective digital marketing strategies to reach and engage students, faculty, and other stakeholders.
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โข Unit 1: Introduction to University Branding and Digital Marketing
โข Unit 2: Understanding the Target Audience: Prospective Students & Stakeholders
โข Unit 3: Competitive Analysis: Benchmarking University Brands
โข Unit 4: Crafting a Compelling University Narrative
โข Unit 5: Visual Identity: Design Elements & Guidelines for University Branding
โข Unit 6: Digital Marketing Channels: SEO, Email, Social Media, and Content Marketing
โข Unit 7: Leveraging Data-Driven Insights for Effective University Marketing
โข Unit 8: Creating Engaging Content for Digital Platforms
โข Unit 9: Measuring Success: Key Performance Indicators (KPIs) in University Branding & Digital Marketing
โข Unit 10: Future Trends in University Branding & Digital Marketing Strategy
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