Global Certificate in Higher Ed Public Relations
-- ViewingNowThe Global Certificate in Higher Ed Public Relations is a comprehensive course designed to empower PR professionals in the education sector. This certificate program underscores the importance of strategic communication, media relations, and crisis management in today's complex and competitive higher education landscape.
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โข Strategic Planning in Higher Ed Public Relations: Developing effective communication strategies, setting goals and objectives, and measuring outcomes. โข Media Relations: Building and maintaining relationships with journalists, writing press releases, and managing media coverage. โข Crisis Communication: Planning for and managing communication in times of crisis, including training for spokespersons and managing social media. โข Digital and Social Media: Utilizing digital and social media platforms for public relations, including content creation, social listening, and metrics analysis. โข Internal Communications: Developing and implementing effective internal communication strategies to engage and inform employees and other stakeholders. โข Community Relations: Building and maintaining relationships with local communities, including event planning and management. โข Brand Management: Developing and managing the reputation and image of the higher education institution, including brand strategy and visual identity. โข Stakeholder Engagement: Identifying, engaging, and building relationships with key stakeholders, including alumni, donors, and government officials. โข Legal and Ethical Considerations: Understanding legal and ethical considerations in public relations, including freedom of speech, privacy, and transparency. โข Research and Evaluation: Conducting research and evaluating the effectiveness of public relations campaigns, including survey design, data analysis, and reporting.
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