Global Certificate in Next-Gen Mobile Marketing Analytics
-- ViewingNowThe Global Certificate in Next-Gen Mobile Marketing Analytics is a comprehensive course designed to equip learners with essential skills for career advancement in the rapidly evolving mobile marketing landscape. This course emphasizes the importance of data-driven decision-making, empowering learners to leverage mobile marketing analytics to drive business growth and optimize customer engagement.
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โข Mobile Marketing Analytics Fundamentals: Understanding the basics of mobile marketing analytics, including key metrics, data collection methods, and data visualization techniques.
โข Data Analysis for Mobile Marketers: Learning data analysis techniques specific to mobile marketing, such as cohort analysis, funnel analysis, and attribution modeling.
โข Mobile Marketing Attribution: Diving deep into the topic of attribution modeling, understanding different attribution models, and selecting the right one for your business.
โข Location-Based Mobile Marketing: Exploring the use of location data in mobile marketing, including geofencing, beacons, and proximity marketing.
โข Mobile App Analytics: Understanding the unique aspects of mobile app analytics, including in-app events, user segmentation, and push notifications.
โข Mobile Web Analytics: Learning the fundamentals of mobile web analytics, including page views, bounce rates, and conversion tracking.
โข Cross-Device Tracking and Analytics: Understanding the challenges and solutions for tracking user behavior across multiple devices.
โข Data Privacy and Security in Mobile Marketing: Ensuring compliance with data privacy regulations and implementing best practices for data security in mobile marketing.
โข Mobile Marketing Analytics Tools and Platforms: Getting hands-on experience with popular mobile marketing analytics tools, such as Google Analytics, Adobe Analytics, and Mixpanel.
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