Global Certificate in UX Analytics for Data-Driven Organizations
-- ViewingNowThe Global Certificate in UX Analytics for Data-Driven Organizations is a comprehensive course that empowers learners with essential skills to excel in UX analytics. In today's data-driven world, understanding user behavior and leveraging insights to optimize user experiences is crucial.
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โข Introduction to UX Analytics: Understanding the basics of UX analytics, its importance, and how it contributes to data-driven organizations.
โข Data Collection Techniques: Exploring various methods to collect user data, such as surveys, interviews, usability testing, and analytics tools.
โข Data Analysis Fundamentals: Learning essential data analysis concepts, including data cleaning, exploration, and visualization.
โข Key UX Metrics: Identifying and measuring critical UX metrics, including task completion rate, error rate, and user satisfaction.
โข User Journey Mapping: Analyzing user journeys to identify friction points, pain points, and opportunities to improve the user experience.
โข A/B Testing and Experimentation: Understanding the principles of A/B testing, how to design and implement experiments, and how to analyze results.
โข Integrating UX Analytics with Business Metrics: Linking UX analytics with business metrics, such as conversion rates, revenue, and customer lifetime value.
โข Communicating UX Analytics Insights: Presenting UX analytics insights in a clear, concise, and actionable manner to stakeholders and team members.
โข Privacy and Ethics in UX Analytics: Understanding the ethical considerations, legal requirements, and best practices for collecting and using user data.
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