Executive Development Programme in Live Video Strategic Communications

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The Executive Development Programme in Live Video Strategic Communications is a certificate course designed to empower professionals with the skills to excel in the rapidly evolving world of video communication. This program emphasizes the increasing importance of live video in strategic communication, providing learners with a deep understanding of its potential and impact.

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In today's digital age, video communication has become a critical tool for organizations to connect with their audiences. The demand for professionals who can effectively leverage live video for strategic communication is rising, making this course essential for career advancement. Throughout the course, learners will develop essential skills in live video production, content creation, audience engagement, and data analysis. They will also gain practical experience in planning and executing live video campaigns, preparing them for leadership roles in this dynamic field. By the end of the program, learners will have a robust portfolio of live video projects to showcase their skills and expertise. In summary, this Executive Development Programme in Live Video Strategic Communications provides learners with the knowledge, skills, and practical experience needed to succeed in a rapidly growing industry. By completing this course, learners will be well-positioned to advance their careers and make meaningful contributions to their organizations through the power of live video communication.

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โ€ข Video Production Fundamentals: Understanding the basics of video production, including pre-production, production, and post-production. This unit will cover topics such as scriptwriting, lighting, sound, and video editing. โ€ข Live Video Production: This unit will focus on the unique challenges and opportunities of producing live video content. Topics may include live streaming platforms, encoder settings, and multi-camera production. โ€ข Strategic Communications: Participants will learn how to develop a strategic communications plan that incorporates live video. This unit will cover topics such as audience analysis, messaging, and branding. โ€ข Video Storytelling: In this unit, participants will learn how to tell compelling stories through video. Topics may include visual storytelling techniques, interview skills, and editing for narrative. โ€ข Video Marketing: This unit will focus on how to use live video as a marketing tool. Topics may include social media video strategies, video SEO, and video analytics. โ€ข Video for Internal Communications: Participants will learn how to use live video for internal communications, such as employee town halls and training videos. โ€ข Crisis Communications and Live Video: This unit will cover how to use live video during a crisis or emergency situation. Topics may include message development, media relations, and social media management.

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The Executive Development Programme in Live Video Strategic Communications is designed to equip professionals with the necessary skills for the ever-evolving job market. In the UK, the demand for specialized roles like Digital Marketing Managers, Corporate Communication Directors, Public Relations Managers, Social Media Managers, and Content Strategists continues to rise. Let's take a closer look at these roles and their demand using a 3D pie chart. Digital Marketing Managers are in high demand, with 65% of organizations looking to fill this role. The growth of digital platforms and the need for businesses to maintain a strong online presence have led to increased demand for professionals with expertise in digital marketing. Corporate Communication Directors are also highly sought after, with 55% of organizations looking to fill this position. As companies expand their communication strategies to include live video, the need for experienced Corporate Communication Directors has become more critical. Public Relations Managers are essential for maintaining a positive brand image and reputation in the market. With 50% of organizations looking to fill this role, the demand for PR professionals with live video communication skills has never been higher. Social Media Managers play a crucial role in managing a brand's social media presence. With 40% of organizations looking to fill this position, Social Media Managers with live video expertise are in high demand. Content Strategists are vital for creating engaging and relevant content that resonates with target audiences. With 35% of organizations looking to fill this role, Content Strategists with live video experience are increasingly sought after. In summary, the growth of live video as a strategic communication tool has led to an increased demand for specialized roles in the UK market. Organizations are looking for professionals with expertise in live video communication to help them stay ahead of the competition. The 3D pie chart provides a clear visual representation of the demand for these roles, highlighting the need for professionals to upskill in live video strategic communications.

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EXECUTIVE DEVELOPMENT PROGRAMME IN LIVE VIDEO STRATEGIC COMMUNICATIONS
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London School of International Business (LSIB)
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05 May 2025
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