Executive Development Programme Wellness Tourism & Brand Strategy
-- ViewingNowThe Executive Development Programme in Wellness Tourism & Brand Strategy certificate course is a comprehensive program designed to meet the growing industry demand for professionals with expertise in wellness tourism. This course emphasizes the importance of wellness tourism, which has become a $639 billion market, and is expected to continue its rapid growth.
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โข Wellness Tourism Overview: Understanding the industry, trends, and growth opportunities
โข Market Analysis: Analyzing target markets, competition, and customer preferences
โข Brand Strategy: Developing a unique and compelling brand identity
โข Digital Marketing: Utilizing digital channels to reach and engage with wellness tourists
โข Experiential Marketing: Creating immersive and memorable experiences for wellness travelers
โข Sustainable Practices: Incorporating sustainability and social responsibility into wellness tourism offerings
โข Stakeholder Management: Building relationships with key stakeholders, including local communities and government agencies
โข Service Design: Designing and delivering exceptional service throughout the guest journey
โข Crisis Management: Preparing for and managing crises to minimize negative impact on the brand and reputation
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